In today's fast changing environment, broadcasters are facing increasing challenge to produce and deliver compelling content in a timely manner to a wide variety of distribution medium. However, in many broadcasting organizations, cataloging or processing of the tremendous amount media content produced is either unmanaged or through an ineffective manual process. Producers and editors have to spend time to search through hours of video to find what they want. To move media content between incompatible proprietary broadcast equipment further slows down the process of timely video production.

The regulation requirement and technology advancement to move from analog video to digital video is critical to a broadcaster's success in the future and creates a unique opportunity to properly manage broadcaster's media content for the first time. To address these issues, Pictron has developed the Pictron Broadcast Manager to streamline broadcast workflow from video acquisition, ingest, cataloging, production, archive, to distribution in an automated fashion. For the first time, producers, directors, editors, and operators can search and access media content concurrently to collaborate and produce the final programs.